As one of the most ancient breeds in the canine world, the Neapolitan Mastiff has had a long colorful history. It was not until the 1940's that the Neo finally emerged on the radar as a premier breed for the ultimate dog lover. Since then, the Neo has steadily gained in popularity, especially in the last ten years. Most of their exposure comes from movies, television, and celebrities who have taken a keen interest in the breed's dramatic look. Far from the endearing teddy bear appearance of most dogs used for films, the Neapolitan Mastiff has that one of a kind look that stands out in character and form.

The most recent appearance of the Neapolitan Mastiff on the big screen has been in the undeniably famous Harry Potter movies. There were four different Neo's used to play the role of Fang, the loveable but cowardly sidekick to Hagrid the Groundskeeper. One of the four Neo's was a sweet natured good guy whimsically named Bully. Bully was reportedly found guarding a junkyard when he was discovered and hired for his role in the movie. Bully did so well on the job that once production was over, the set trainers couldn't bear to let him go and he was quickly adopted.

The Neapolitan Mastiff has also made appearances on the silver screen in the children's movie Babe: Pig in the City. The Neo played the part of Alan, a supporting character in the storyline. A Neo's droopy jowls and sad eyes are somewhat cartoonish and a perfect dramatic option for children's movies. The Neapolitan Mastiff also has its place in written fiction and best seller lists. Robert K. Tanenbaum, a successful trial attorney turned author includes a Neo by the name of Sweetie in many of his Butch Kasapar novels. Andrew Vachss, a writer of popular crime fiction novels owns a one hundred forty pound Neo that goes by the name of Pansy.

Many Hollywood celebrities have also found the Neapolitan Mastiff to be a great companion with many extra benefits. As the breed is mostly a guard dog at heart, celebrities have come to appreciate the Neo's aptitude for keeping an eye on property and protecting their privacy. At the same time, the Neo is gentle and non threatening to family members and friends. Actress Gillian Anderson has often been spotted out and about with her Neo Mastiff named Cleo from time to time. Kate Hudson, another famous Hollywood actress, also owns a Neapolitan Mastiff by the name of Bella. The Neo's great abilities have managed to spark an interest with many of Hollywood's greatest icons. It seems the breed has finally managed to find its well deserved place among the stars.