That toy is actually from Petsmart and it's name is BOBO and my Penny has gone through 3 of them so far. She absolutely loves that thing. I think they have a Christmas looking one right now. The one that we buy is $4.99 and she carries it all over our house. I highly recommend it if your baby is not distructive.
We have two of them here at my home. They come in different size variations. My purebred shihtzu has a big mouth, and she has the big... my mix has a smaller mouth, and has the small one. They love them! :)
bentley has 2 of these toys, he carries it every where. out side to go potty and sleeps with it, he has one pink and one blue and one is the longer one and the other is the short, very fun for the dogs