I was talking to a friend the other day, and they said they had seen or read about a special study on animal adoptions increasing due to posting the actual animals video online? I would like to read about and pass along to both my own rescue and other rescues in my community =)
I haven’t seen any studies, but from my experience, it does help.
I had video clips of my pups on my site, and would email additional ones on request to potential buyers. It helped give people a better idea of what I had to offer then just pictures. It especially helps when buyers that have to come from far away see what you got before deciding if it is worth their long trip. It also helps cutting down on the unserious buyers or the “duds” as I used to call those who would waste my time and not leave with a pup. When someone sees what you got ahead of time, by the time they get over your place, they already know which pup they want. If they see you got what they want, they are more likely to drop everything, jump in their car and drive a couple of hours to get it. Makes the sale that much easier.
If I seem to have a superiority complex, it is because you make it so easy.
The shelter where my daughter use to live does this now and it is great. It really has increased the adoption of their dogs. Each one will start doing it when the cameras are available. As you know the budgets are pretty tights.