I stopped subscribing to Dog Fancy b/c their articles got less substantial and the ads took up most of the mag. I purchased a copy of the newsstand a couple of years ago and the Mini Schnauzer article was pathetic. I also had an issue with some of the people they let advertise. They print their policy before the ads but don't seem to follow them and that bugged me. For example it is against policy to advertize parti color poodle but I have seen ads that mention them. They also advertised a few puppymills like Holly Belle and Diva Pup. I believe both of these are now out of business (yeah!).
Lots of comments have been circulating on the Internet this week about the following ad that appeared in the August issue of DOG FANCY:
"ABC PUPPY PRODUCTS -- Just bought a brand-new puppy? Welcome him or her into your home with a free gift bag! Call us today at (xxx) xxx-xxxx to claim your bag and hear about our products."
This ad was placed by a private individual on behalf of People for the Ethical Treatment of Animals.
DOG FANCY does not knowingly accept advertising from PETA and does not agree with its extremist views. Unfortunately, the organization resorted to guerilla tactics by placing an ad in DOG FANCY under a pseudonym to deceive readers with a free gift bag offer, opting to use shock tactics to try get its message heard.
DOG FANCY promotes responsible dog ownership, including the responsible breeding and sale of purebred dogs. This is the first time in many, many years that the organization has succeeded in slipping past our screening measures, and we accept responsibility for the failure to catch this ad before going to press. We apologize to all who have been offended by this offensive and misleading stunt, and will continue to refine the systems in place to prevent our readers and advertisers from being exposed to such distasteful hoaxes.
Sincerely, Susan Chaney, Editor DOG FANCY
~I'm changing my naughty ways to naughtier ones..~
Houdini's Apple Cider RNCL SGDC ADC ~ AAC's Top Dog List 2007 - 11 Q's Stanton Acres Out Of The Ashes
Yea, Maf...I have seen the reply. I will wait to see if the ad is removed next issue:) Granted they were not aware of who was behind the ad at first, but now that it is known, hope they choose ethics over advertising dollars. What a pathetic stunt by PETA.
***Edited By: lpn169 on 7/25/2008 2:09:25 AM*** Reason: sp
People are like slinky's, not really good for much. But its still fun to push them down the stairs.
My interpretation of that letter was "They gave us lots of money and we thought we'd get away with it." Dogfancy routinely underestimates it's readers and I have a hard time believing that a bunch of college graduates didn't realize it was a PETA ad. As for their excuse about "guerilla tactics," that's pretty much the only way PETA opperates.
Doggydaddy, you will like it! Pat Miller writes a lot of the training/dog behavior articles, and she is one of my favorite trainers. Also, they have excellent articles on food. It's not much to it, compared to Dog Fancy. But on the other hand, they don't accept advertising, and you know the articles are all unbiased and written by professionals.