1. Make sure he is registered with a reputable organization 2. Show him. Take him to shows, find out if his qualities are those that would improve the breed. 3. Have all of the health testing done for his breed to ensure you are not passing on any genetic defects you may be unaware of. 4. Train him and work on his disposition 5. Join a breed club and find a mentor so that you are contributing to your breed and learning as much about it as possible. 6. Feed him a great holistic/natural diet, so he is healthy with good genes. 7. Research his pedigree to see if there is cancer, Addisons, etc. in his bloodline. You can do this through a breed club. 8. Not to be critical, but write in complete sentences with appropriate punctuation. People will judge you by your writing, as they have nothing else to go on when on the internet. If you want to be reputable as a breeder, you must prove yourself, as there are many other breeders out there.
Unregistered, unproven pups are worth very little, and your stud would not command any fees if you do not put forth time, effort and expense in to making him one of the finest in his breed.
He is your friend, partner, defender, your dog. You are his life, love, his leader. He will be yours, faithful and true, to the last beat of his heart. You owe it to him to be worthy of such devotion.