At first my dog was so stubborn and young, she would lick it and she would just keep licking her lips as if she has peanut butter stuck to them. Eventually though she got to the point to where she didn't like the taste and she quit chewing on our window seals and the bottom of our couch. Luckily we stopped her enough there wasn't too much damage.
just be careful not to get it on your hands or spray by an open window.. It really is BITTER!