NSAL has a TV show on Animal Planet. Based on what I saw from the show, their adoption requirements are about as rigorous as the typical humane society/shelter. You need references but not home visits or anything like that.
Definitely a weird stunt to be pulling. Why bribe people? It seems like a recipe for disaster. But it's not really surprising to me. From the show it seems like they spend almost the same amount of energy on publicity as they do on actually helping the animals.
I have seen people return their dogs to them on the show, but it is true that the only way the have no-kill status is by only taking completly adoptable dogs. Puppies, and that depends on color sometimes, purebred as long as they have stable temperments, nothing that needs any work, those they leave behind. The episode where they went to get some dogs out of a shelter after a hurricane(I think) and they looked through them all and took the 3-4 most adoptable, and left the rest kinda made me sad.
Our humane society is kinda like that. I don't wanna say too much bad about them because there are so many unwanted animals here, but they will only take in the most adoptable dogs. If you're a big black dog or hunting breed good luck. Some of them wind up at my home, but I hate to think what happens to the ones I don't see or just honestly can't take. There is a black cat living at the BP station now that is pregnant. There is no way I can take in another cat, much less a pregnant one. I'll be there tonight to take pictures of her and try to find homes for her and the babies. Wish me luck. I think the ladies that work there are feeding her, but I'll ask to make sure. If anyone is interested in a really sweet, beautiful, petite cat or kitten please PM me and we'll try to help them together.